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Buy Smarter in Frisco & North Dallas

In the competitive North Dallas market, relying on the MLS isn't enough. We give you strategic access to off-market homes in Frisco and Prosper that you won't find on Zillow. Whether you are relocating or upgrading, we turn the chaos of the search into a clear, simple strategy.

Search for Homes

OUR PROCESS

Be Ready Before the Market Moves

At Apple Real Estate, we believe buyers should feel prepared—not pressured.
Whether you're ready now or just starting your search, we’ll guide you step-by-step so when the right home hits the market, you’re ready to act with confidence.

Set Your Vision

Defining Your North Dallas Criteria

We don't just ask 'how many bedrooms?' We analyze your commute, school needs in Frisco or Prosper ISD, and lifestyle to target the specific neighborhoods that fit your future.

Lock In Your Buying Power

Strategic Financing

In a fast-moving market, a generic pre-approval isn't enough. We connect you with trusted local lenders who understand the North Texas market, giving your offer a competitive advantage.

Tour Smarter, Not Harder

Efficient & Honest Tours

Stop wasting time on homes that don't fit. We provide private video tours and honest property analysis, helping you spot value (and red flags) in Celina and McKinney homes.

Make a Standout Offer

Data-Driven Negotiation

We use data-driven negotiation strategies to help you win multiple-offer situations in Frisco and Prosper without overpaying. We play to win

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The North Dallas Homebuyer’s Blueprint

Buying in North Texas is different. From navigating property taxes in Celina to winning bidding wars in Frisco, this guide gives you the exact roadmap we use to help our clients succeed. No fluff just the strategic facts you need to move fast.

Featured Inventory: Frisco, Prosper & Beyond

We don't just show homes; we curate opportunities. From luxury new construction in Prosper to established estates in Frisco and McKinney, browse our real-time selection of properties that offer the best value and lifestyle in the current market.

📍 Local expertise. Curated specifically for you.

EXPLORE OUR

Neighborhoods

Real Stories from North Dallas Neighbors

Don't just take our word for it. See how we help families navigate the Frisco, Prosper, and Celina markets with confidence—turning complex transactions into simple, stress-free wins.

Brad Kilgore
Brad Kilgore
Johnny will work with you to make your desires a reality. Johnny is also very well versed at dealing with other real estate agents. When there were disagreements about certain verbiage in documents, Johnny was patient and worked through some tough situation... Read More
Joe Jackson
Joe Jackson
Johnny’s team came highly recommended by a friend, and they did not disappoint! They made us feel at ease during the entire home-buying process. Always just a phone call away, they went out of their way to make sure we were comfortable with every decision. ... Read More
Toshie Kahane
Toshie Kahane
Working with Johnny and his team was an absolute pleasure! They made buying our home such a seamless and enjoyable experience. Not only are they incredibly skilled, but they also truly care about their clients. Throughout the process, they kept us well-info... Read More
Richard Tracy
Richard Tracy
We were so lucky to have Johnny and his team. Their attention to detail and understanding of our needs were incredible. They helped us navigate the market and find a home we absolutely love. So much kindness and expertise made all the difference.
Victor Batista
Victor Batista
When we realized our little starter home was becoming too cramped for our growing family, we knew it was time to upgrade. But we had no idea where to start. Johnny’s team came highly recommended by a friend, and from our first meeting, we knew we were in go... Read More
Libby Briscoe
Libby Briscoe
In working with Johnny Apple, I found him to be a person who knows his stuff, cares about people, has integrity, and gets things done! - Recommended without hesitation!
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YOUR NEXT STEP

Let’s Build Your Strategy

Real estate conversations shouldn't feel like pressure. Whether you are ready to list in Celina or just starting to browse in Frisco, let's sit down and map out a plan that fits your life. No obligation  just clear, actionable advice.

The Next Step

IT'S TIME TO MAKE A MOVE

The Next Step

So let's talk through what you're looking for in your next home, find out if we'd be a good fit, and make sure you're prepared.